Tuesday, October 25, 2011

We all need Subhiksha but not with this!


Thanks to peekayar@yahoo.com (P.K.Ramakrishnan) for this insight.


Deepavali  In South India the name used for Deepavali is Narakachaturdasi.  Chaturdasi is the fourteenth day of krishnapaksha. This day is dedicated to Naraka. Naraka an asura,  the son of Satyabhama. Satyabhama is said to be an incarnation of Lakshmi or Fortune.

Now let us discuss the mythological aspect of this. Naraka is the Sanskrit word for hell. Hell is another word for misery. When misery is annihilated fortune automatically springs.  Both cannot co-exist.   When Naraka is killed people take bath to get rid of the pollution.  When fortune springs people are happy and partake sweet things and celebrate with row of lighted lamps called Deepavali. This appears to be inner significance of Narakachaturdasi and Deepavali.


Thanks to peekayar@yahoo.com (P.K.Ramakrishnan) for this insight.



Now thoughts,

The first thing that comes to my mind when I think of diwali is the crackers. 
Throughout the city, round the corners you are able to see cracker shops of various brands from “Standard” to “Kuyil”. Somehow, I am fascinated by crackers. It might be because I am not afraid of the sound/noise.

This year the troubled retail chain “Subhiksha” started a பட்டாசுக்கடல் (Sea of Crackers). The advertisement claims the cost of crackers are much lesser than other shops and it also claims that a “40%” flat discount is available in the shop.

I have gone and visited (Visited) one of the shops near Velacherry Railway station. It was a surprise to me that there is no “standard” brand crackers and top of it, you don’t find any GOOD fancy crackers.

Reasons for why a consumer should not get cheated on seeing false advt., boards.

  • You don’t get a Price list. 
  • Brand of crackers is not mentioned
  • There is comparison with other shops
Price Comaprison : it is way too costly comparing with other shops. I am 100% happy with advertisement boards saying “40%” on crackers. Note : Discount not applicable for standard crackers.

A “Standard” brand 1000Wala costs around Rs.375, where as in Subhiksha a xyz-branded costs Rs.440. Invariable all the items are costlier by Rs.20 or more.


Yes I agree that cracker industry got a hit off-late because of child labour problems. In subhiksha’s case, I think they have spent more on the shop area, covers, lights, Generators, advertisement hoardings and increased the cost of the crackers.

Caution: If you are planning to buy from subhiksha, make sure that you compare the prices with other shops and then start off your purchase.


Note :  Yes, I agree that there are people who say "No" to crackers or "Ban" crackers during diwali. It depends on family to family. If you have kids who are crazy about crackers, I dont want  to let them down. Other than New clothes, Sweets, Wishes and  Aasirvathams,  crackers does make the kids remember the diwali in a special way. Yes we have planned something special this Diwali (Fireworks). 


Of-course yes, there are other ways to celebrate diwali. I agree to that.

Wish you all Happy, Safe and colourful diwali.

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